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Research Interests

  • Digital Transformation
  • Consumer perception of numerical markers and statistics
  • Sustainability, consumer and social well-being




  • Supervision of Bachelor and Master Theses
  • Exercise of the Master Course Value Creation in the Digital World (summer term)
  • Bachelorseminar (various)


  • Contact person for Bachelor and Master Theses
  • Website maintenance
  • Letter of Recommendation



  • 2015 UoC, Doctoral student and Research Assistant, Marketing and Digital Environment (Prof. Bruno)
  • 2012-2015 UoC, M.Sc. Marketing and Economic Psychology
  • 2008-2012 Georg-August University Göttingen, B. Sc. Business Administration


Practical Experience:

  • 2014 Institute for Ecological Economy Research (IöW), Ecological Product Policy, Intern
  • 2014 Ipsos, Qualitative Market Research, Intern
  • 2013-2014 UoC, Marketing and Market Research (Prof. Fischer), student assistant
  • 2012 Young & Rubicam, Account and Project Management, Intern