skip to content

Friederike Gobrecht, M.Sc.

Research Interests

  • Digital Transformation
  • Consumer Behavior
  • Sustainability



  • Supervision of Bachelor Theses
  • Exercise of the Bachelor Course ""
  • Academic Supervision of the CEMS Business Project


  • Editorial Staff of the
  • Website maintenance 

Curriculum Vitae


2018 University of Cologne, Marketing and Digital Environment (Prof. Marchand), Doctoral Student
2016-2018 WWU Muenster, M.Sc. Business Administration

Ostfalia Wolfsburg, B.A. Business Administration

2014 Nelson Mandela Metropolitan University, South Africa, Semester Abroad


Practical Experience:

2016-2018 WWU Muenster, Department of Marketing and Media Research (Prof. Hennig-Thurau), Student Assistant
2015-2016 Volkswagen de México, Puebla, Innovation Management, Expatriate
2015 Volkswagen Commercial Vehicles, Hannover, After Sales Operations, Corporate Student
2012-2013 Volkswagen AG, Braunschweig, Product Management, Corporate Student
2011 Volkswagen AG, Braunschweig, Human Resources, Corporate Student