Consumption in the Digital Age
This seminar provides a comprehensive understanding of how consumers think, feel and act in digital environments such as social media, online advertising, and online shopping. Psychological mechanisms in consumer learning and decision making processes as well as substantive implications related to public campaigning, online advertising, and uses of social media will be discussed.
INFORMATION FOR INTERNATIONAL STUDENTS
* This master-level module consists of a seminar (2 hours per week). Successfully passing the combined requirements (presentation and exam) gives 6 credit points.
* To participate, you need to register PERSONALLY at our department. Details on the registration will be provided in due time on our homepage: http://www.iss-wiso.uni-koeln.de/wisopsy_lehre.html