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organized by Prof. Marc Fischer

4. Symposium (22.01.2016):

  • Asst.-Prof. Anja Lambrecht (London Business School): "Cashback is Cash Forward: Delaying a Discount to Increase Future Spending"
  • Prof. Oliver Hinz (TU Darmstadt): "The Impact of TV Consumption on On­line Shopping Behavior"
  • Prof. Puneet Manchanda (Ross School of Business, University of Michigan): "Quantifying Cross and Direct Network Effects in Online C2C Platforms"
  • Prof. Thorsten Wiesel (University of Münster): "The power of creative: What ad should be displayed when and to whom?"